HINO LAGUNA
About.
Established in March 1975, HINO MOTORS PHILIPPINES CORPORATION (HMP), formerly Pilipinas Hino, Inc., is a joint-venture among Filipino investors, Hino Motors, Ltd. and Marubeni Corp. of Japan. Originally majority-owned by the local partner, HMP has been relaunched under the new majority ownership of Hino Motors, Ltd.
A participant in the Commercial Vehicle Development Program (CVDP), HMP is engaged in the assembly and distribution of quality HINO trucks, buses and spare parts.
Aside from manufacturing vehicles and bodies, HMP also distributes genuine Hino parts and accessories and provides long-term maintenance services to its clients. It is also the only company which offers customization thus becoming a “one-stop shop” – from chassis assembly to building the body based on the desired specification of the client and further to vehicle maintenance, repair and refurbishing.
The company currently has over 15 Dealers in several locations around Metro Manila, as well as in most key provincial cities. HMP is aiming to grow its network to 20 Dealers in the coming years. Now on its 41st year, HMP recognizes the challenge of increasing competition that comes with new trade policies on both local and global level.
Hino Motors Philippines Corporation is the first bus body manufacturer in the country to receive ISO 9001:2000 Certification, a distinction that serves as a proof of unmatched product quality. It’s leadership in the industry can be attributed to the durability and cost-effectiveness of Hino products and this is reflected in its tag line “Hino - Global brand, lifetime value.”
Our Vision.
AMS mission is to create employment and business opportunities to help clients enjoy their right to a better life through affordable means of land transportation, amusement and gaming, convenient shopping, and commercial space leasing, and to safeguard public welfare through integrated services for effective and efficient citizen friendly government registration, licensing and certification services.
We envision the Areza Motor Sales (AMS) as a leading partner of government for economic development, especially in areas where it can do the most good for the greatest number with technologies that help Filipinos get what they want while enabling them to give what government regulatory bodies need from them for the food of all in the Southern Tagalog Region and the rest of the country.
To build a strong brand power that provides Life time Value, Global Brand Quality of Trucks & Buses for the Filipino of today gaining the customer’s trust and satisfaction through Quality Sales, Service, Excellent Customer Handling and Professional Environment.
To change the customer’s perception of using recondition and/or 2nd hand trucks & buses for business use, and induce to them that HINO Brand is to be considered as the best brand in terms of Value and Quality of the vehicle, Hino Laguna is committed to ensure dealer profitability and growth.
Company Profile.
HINO Laguna is the provincial dealer of HINO Trucks & Buses for the entire REGION 4-A, owned and operated by Cesar V. Areza, President of Areza Motor Sales. HINO Laguna offers vehicle products from Light Duty Trucks – Heavy Duty Trucks; Mini Buses – to Big Buses. HINO Genuine Spare Parts & PARTEX are available as well. Our office is at KM 33 National Hi-way, Canlalay Biñan City, Laguna, 4024.
The Areza Motor Sales springs from a testimony to humility, industry, honesty and deep faith in the face of adversity experience by its founder, Cesar Valbuena Areza, then a young man of 30, the 6th of 12 children in a farmer’s family from Liliw, Laguna. Rising from the devastation of typhoons in 1988 which wiped out his successful 3-year old fish farm business, Cesar V. Areza resigns from his job as credit investigation collector in a leading appliance marketing firm in 1989 risks his Php 5,000.00 separation pay to set up CLA Commercial – his own appliance sales company with his wife Lolita in Biñan City, Laguna.
CLA grew quickly with an excellent credit standing and collection performance that easily won the trust of suppliers of appliance and other product such as motorcycles. When demand for transportation within the villages and subdivision rose in the area, motorcycle suppliers offered generous consignment terms to allow easy entry of the Arezas into the land transportation industry. Brisk sales led to the rise of Areza Metal Craft in 1993 to fabricate sidecars and accessories for every motorcycle sold. From there business continued to grow to new business opportunities and evolved into the Areza Motor Sales that we know today.
AMS – Areza Motor Sales (June 14, 1997), a multi-brand sales company for brand new and second hand cars, utility vans, semis and trucks.
